01
Pricing on past peaks
Prime central London values have moved since their highs. Asking prices need to reflect what is selling now, not what a neighbour achieved some years ago.
Chelsea, London
House not selling in Chelsea?
Chelsea is one of the most closely watched markets in the country. When a home here doesn't sell, the reason is rarely the area. It is almost always price, presentation or positioning.
Book a consultationOnline £195 or property visit £295, including VAT
The local market
Selling in Chelsea
From the riverside houses of Cheyne Walk and the garden squares off the King's Road, to cottages in the side streets and mansion flats around Sloane Square, Chelsea has a deep but discerning buyer pool. Many buyers are relocating, buying a second home or buying through advisers, and they see a lot of property.
The prime London market has been more price-sensitive in recent years, with tax changes affecting some international and higher-value buyers. Homes priced on the market of a few years ago, or marketed as if every buyer were the same, can sit for months.
Why homes stick
Common problems in Chelsea
Every home is different, but these come up again and again. The consultation finds out which apply to yours.
02
Presentation at this level
Buyers at Chelsea prices expect exceptional photography, accurate floorplans and clear information on leases, maintenance and any works.
03
Reaching the right buyers
Many prime homes sell through networks and buying agents as well as the portals. We'll look at whether your home is reaching them.
Services
Two ways to get help
An independent second opinion for Chelsea sellers. You pay when you book, and you don't have to change agent.
Online
Online Consultation
£195including VAT
A 45 to 60 minute video call reviewing your listing, price, photos and marketing.
- Review of your live listing before the call
- Price, photos, description and floorplan feedback
- Local market and competing listings
- Short written summary of key actions
At your propertyMost thorough
Property Visit
£295including VAT
A 60 to 90 minute visit covering presentation, kerb appeal, layout and staging.
- Everything in the online consultation
- Room-by-room presentation walk-through
- Kerb appeal and first impressions
- Full written report with local market data and a price opinion
Around Chelsea
Streets we cover
Property visits cover Chelsea and the streets around it, along with the other central and south-west London areas we list. Rupert spent 21 years working in London property.
- Cheyne Walk
- King's Road
- Sloane Square
- Chelsea Green
- The Vale
- World's End
- Chelsea Square
- Royal Hospital
- and nearby
Not sure if you're covered? Email enquiries@notsold.co.uk with your postcode.
Do you advise on prime properties?
Yes. Rupert spent much of his 21 years in property working in prime central London, including private client property management and brokerage.
Can you look at a home that's being marketed off-market?
Yes. We'll look at how it's being presented and to whom, and whether a wider or different approach would help.