Pimlico, London

House not selling in Pimlico?

Pimlico's stucco terraces and garden squares offer central London living for less than its neighbours. Buyers know that, and they compare carefully.

Book a consultationOnline £195 or property visit £295, including VAT

The local market

Selling in Pimlico

Laid out by Thomas Cubitt, Pimlico is a grid of stucco terraces and squares, including Warwick Square, Eccleston Square and St George's Square, close to the river and Victoria. Most houses have been converted into flats, with some whole houses and the large 1930s Dolphin Square estate. Buyers include professionals working in Westminster and the City, pied-à-terre buyers and investors.

With so many flats in similar buildings, the differences are in the detail: floor, light, lift, outlook and lease. Overpriced or under-presented flats are often passed over for the next one along the terrace.

A long terrace of white stucco houses facing the garden in Warwick Square, Pimlico
Warwick Square, Pimlico

Why homes stick

Common problems in Pimlico

Every home is different, but these come up again and again. The consultation finds out which apply to yours.

01

Similar flats in similar terraces

Buyers can see several similar flats in an afternoon. Presentation and pricing need to make yours the one they choose.

02

Lower-ground and top-floor flats

Light and stairs matter. Accurate floorplans and good photography help buyers understand the space.

03

Leases and building management

Lease length, service charges and how the building is run all affect price.

Services

Two ways to get help

An independent second opinion for Pimlico sellers. You pay when you book, and you don't have to change agent.

Online

Online Consultation

£195including VAT

A 45 to 60 minute video call reviewing your listing, price, photos and marketing.

  • Review of your live listing before the call
  • Price, photos, description and floorplan feedback
  • Local market and competing listings
  • Short written summary of key actions
Book online consultation
At your propertyMost thorough

Property Visit

£295including VAT

A 60 to 90 minute visit covering presentation, kerb appeal, layout and staging.

  • Everything in the online consultation
  • Room-by-room presentation walk-through
  • Kerb appeal and first impressions
  • Full written report with local market data and a price opinion
Book a property visit

Around Pimlico

Streets we cover

Property visits cover Pimlico and the streets around it, along with the other central and south-west London areas we list. Rupert spent 21 years working in London property.

  • Warwick Square
  • Eccleston Square
  • St George's Square
  • Dolphin Square
  • Churton Street
  • Lupus Street
  • Victoria borders
  • Millbank
  • and nearby

Not sure if you're covered? Email enquiries@notsold.co.uk with your postcode.

FAQ

Pimlico questions

See all our frequently asked questions.

Do you cover Dolphin Square?

Yes. Pimlico, including Dolphin Square, is within our London visit area.

Is it worth getting advice on a one-bedroom flat?

Yes. Smaller flats often stick for simple, fixable reasons such as price bands, photos or lease detail.