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Similar flats in similar terraces
Buyers can see several similar flats in an afternoon. Presentation and pricing need to make yours the one they choose.
Pimlico, London
Pimlico's stucco terraces and garden squares offer central London living for less than its neighbours. Buyers know that, and they compare carefully.
The local market
Laid out by Thomas Cubitt, Pimlico is a grid of stucco terraces and squares, including Warwick Square, Eccleston Square and St George's Square, close to the river and Victoria. Most houses have been converted into flats, with some whole houses and the large 1930s Dolphin Square estate. Buyers include professionals working in Westminster and the City, pied-à-terre buyers and investors.
With so many flats in similar buildings, the differences are in the detail: floor, light, lift, outlook and lease. Overpriced or under-presented flats are often passed over for the next one along the terrace.

Why homes stick
Every home is different, but these come up again and again. The consultation finds out which apply to yours.
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Buyers can see several similar flats in an afternoon. Presentation and pricing need to make yours the one they choose.
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Light and stairs matter. Accurate floorplans and good photography help buyers understand the space.
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Lease length, service charges and how the building is run all affect price.
Services
An independent second opinion for Pimlico sellers. You pay when you book, and you don't have to change agent.
£195including VAT
A 45 to 60 minute video call reviewing your listing, price, photos and marketing.
£295including VAT
A 60 to 90 minute visit covering presentation, kerb appeal, layout and staging.
Around Pimlico
Property visits cover Pimlico and the streets around it, along with the other central and south-west London areas we list. Rupert spent 21 years working in London property.
Not sure if you're covered? Email enquiries@notsold.co.uk with your postcode.
Yes. Pimlico, including Dolphin Square, is within our London visit area.
Yes. Smaller flats often stick for simple, fixable reasons such as price bands, photos or lease detail.