01
Competing with new developments
Newly built apartments with concierge, gyms and parking set the standard buyers expect. Older buildings need to be priced and presented to compete.
Mayfair, London
House not selling in Mayfair?
Mayfair is one of the world's most expensive addresses, with a small and very well-informed buyer pool. Pricing and presentation have to be exact.
Book a consultationOnline £195 or property visit £295, including VAT
The local market
Selling in Mayfair
Homes in Mayfair are mostly apartments in period buildings and new developments, with a smaller number of townhouses and mews houses. Much of the area is owned by the Grosvenor estate, and buyers include international families, private investors and people looking for a London base, many of them advised by buying agents.
Recent tax changes and a quieter prime market have made buyers more selective. Homes that are priced on past peaks, or that don't meet the expectations set by new developments nearby, can be overlooked.
Why homes stick
Common problems in Mayfair
Every home is different, but these come up again and again. The consultation finds out which apply to yours.
02
Leases and estate requirements
Lease terms, estate consents and service charges are closely examined. Having clear answers matters at this level.
03
A selective international market
With fewer international buyers active, pricing has to reflect the market today, not a few years ago.
Services
Two ways to get help
An independent second opinion for Mayfair sellers. You pay when you book, and you don't have to change agent.
Online
Online Consultation
£195including VAT
A 45 to 60 minute video call reviewing your listing, price, photos and marketing.
- Review of your live listing before the call
- Price, photos, description and floorplan feedback
- Local market and competing listings
- Short written summary of key actions
At your propertyMost thorough
Property Visit
£295including VAT
A 60 to 90 minute visit covering presentation, kerb appeal, layout and staging.
- Everything in the online consultation
- Room-by-room presentation walk-through
- Kerb appeal and first impressions
- Full written report with local market data and a price opinion
Around Mayfair
Streets we cover
Property visits cover Mayfair and the streets around it, along with the other central and south-west London areas we list. Rupert spent 21 years working in London property.
- Mount Street
- Grosvenor Square
- Berkeley Square
- South Audley Street
- Farm Street
- Shepherd Market
- Park Lane
- Brook Street
- and nearby
Not sure if you're covered? Email enquiries@notsold.co.uk with your postcode.
Can you advise on an apartment in a period building?
Yes. We'll look at how it compares with new and period stock, and whether the price, presentation and marketing are right.
Do you need to see the property in person?
Not always. An online consultation works well for most homes, and a visit adds a review of presentation, layout and kerb appeal.